Rexlabs engaged me to design an EDM containing a real customer testimonial for their CRM product, Rex. The goal of the EDM was to acquire new customers.
The design needed to create an instant emotional connection to the testimonial. I achieved this with an eye-catching photo of the happy customer who provided the testimonial, and a bright and cheery colour palette. Equally important, the design clearly explained the key benefits of the product to potential new customers.
Rexlabs engaged me to design an EDM containing a real customer testimonial for their CRM product, Rex. The goal of the EDM was to acquire new customers.
The design needed to create an instant emotional connection to the testimonial. I achieved this with an eye-catching photo of the happy customer who provided the testimonial, and a bright and cheery colour palette. Equally important, the design clearly explained the key benefits of the product to potential new customers.